Resume

sdargert@cox.net / 310-874-5568

EXPERIENCE

Innocean USA - Huntington Beach
Associate Creative Director, June 2022 - present
Freelance, Jan 2021 - June 2022

Guiding and crafting Hyundai integrated campaigns, partnerships and sports sponsorships.
• Led Hyundai’s first collaboration with Amazon Prime for Thursday Night Football, starring legendary NFL Safeties Troy Polamalu and Brian Dawkins
• Created Hyundai’s NFL sponsorship campaign for NBC’s Sunday Night Football, featuring Hall of Fame wide receiver Terrell Owens with a trio of social influencers
• Managed Hyundai’s In-Market social & digital. Year over year, the VS campaign generated an 80% increase in total conversion rates, with a 274% increase in high value actions, driven by an increase in paid media impressions

Saatchi & Saatchi - Los Angeles
Associate Creative Director, Feb 2016 - Dec 2020

Led 360º national launches, sustaining campaigns and retail for Toyota.
• Launched the redesigned Toyota Corolla sedan, hybrid and hatchback
• Introduced one of Toyota's first non-automotive products, the Human Service Robot (HSR)
• Contributed to one of the most effective retail campaigns in history, Toyota National Sales Events

 
Various Advertising Agencies - Los Angeles, San Francisco, Detroit, Chicago and New York
Freelance Associate Creative Director / Art Director, 2001 - 2016

Creative consultant on integrated campaigns, television, videos, user-generated content, stunts, print, out-of-home, social, apps, website design, interactive brochures, digital banners, email blasts, and point-of-sale for brands big and small.

Agencies: Saatchi & Saatchi, DDB, Deutsch, Team One, RPA, Grey LA & SF, Dentsu, Innocean, StrawberryFrog NY, BBDO Detroit, Harpo Productions Chicago, The Garage Team Mazda, Y&R, DraftFCB, DGWB, O'Leary & Partners, The Traffic Agency, Quigley-Simpson, DonatWald+Haque, Ideaology, MXM, DARE, GolinHarris, etc.

Accounts: Hyundai, Acura, Toyota, BMW, Mazda, Land Rover, Lexus, Lincoln, Honda, Chrysler, Mitsubishi, DirecTV, The Oprah Winfrey Show, United MileagePlus Explorer Card, Chase Bank Credit Cards, Wells Fargo, Bank of Hawaii, Canon, Epson, Clearwire, Amazon, eHarmony, Coors Light, Burger King, El Pollo Loco, Weinerschnizel, Dairy Queen, Jamba Juice, Luna Bars, Stacy's Chips, Honey Baked Ham, Roman Meal Bread, Oroweat Bread, First Blush Grape Juice, Expedia, Kaiser Permanente, St. Joseph's Hospital, Blue Cross Blue Shield, Allergan, The Ritz-Carlton, Uniglobe Travel, Shutterfly, Procter & Gamble, Pedigree Dog Food, Spot Shot Carpet Cleaner, California Lottery, Mattel Hot Wheels/Games/Dolls, Fantastic Sam's, Auto Club of Southern California, Jiffy Lube, The Getty Center, LA County Fair

 
DDB - Los Angeles
Associate Creative Director, 2004 - 2005

Accounts: Epson, Budweiser

 
TBWA/Chiat/Day - Los Angeles
Senior Art Director, 1996 - 2001

Accounts: Nissan, Infiniti, Absolut Vodka, Home Savings of America, Energizer, Samsonite, International Olympic Committee, Museum of Contemporary Art (MOCA), Coalition To End Pet Overpopulation

Saatchi & Saatchi - Los Angeles
Art Director, 1990 - 1996

Accounts: Toyota, Yamaha: dirt bikes, ATVs and snowmobiles, Gold's Gym, Conroy's Flowers, Crystal Cruises, Joffrey Ballet, United Way


EDUCATION

Art Center College of Design - Pasadena, CA
Advertising Transfer Units

Scripps College - Claremont, CA
B.A. in Art


AWARDS

Addy Awards, Clio Awards, International Automotive Advertising Awards, Nielsen Automotive Advertising Effectiveness Awards, Telly Awards