Acura.com

Ahhh, interaction design. What fun!

Interactive eBrochure
My job was to translate the traditional TLX brochure into a more robust, interactive version for Acura.com. The end result was a 31-page eBrochure with eye-catching animation and inventive interactivity that included buttons, sliders and 360º views of the interior and exterior of the car.

1_Screen Shot 2017-09-04 at 9.39.36 AM.png

2_Screen Shot 2017-09-04 at 9.40.29 AM.png

3_Screen Shot 2017-09-04 at 9.41.05 AM.png

4_Screen Shot 2017-09-04 at 9.41.26 AM.png

5_Screen Shot 2017-09-04 at 9.41.52 AM.png

Screen Shot 2017-09-04 at 10.03.31 AM.png

7_Screen Shot 2017-09-04 at 9.43.39 AM.png

Screen Shot 2017-09-04 at 9.42.29 AM.png

9_Screen Shot 2017-09-04 at 9.44.32 AM.png

10_Screen Shot 2017-09-04 at 9.44.55 AM.png

11_Screen Shot 2017-09-04 at 9.45.37 AM.png

12_Screen Shot 2017-09-04 at 9.46.11 AM.png

Demonstration Videos
I was tasked with developing rich media demonstration videos that highlighted Acura's superior technology. With the help of 3DXcite we created a stunning CG world. There, the TLX faced real-life obstacles and showed how features like Precision All-Wheel Steer (P-AWS) and AcuraWatch Cameras and Radars can get you out of a bind. And might even save your life.

_1Screen Shot 2017-09-04 at 10.38.11 AM.png

_2Screen Shot 2017-09-04 at 10.38.45 AM.png

_3Screen Shot 2017-09-04 at 10.39.00 AM.png

_4Screen Shot 2017-09-04 at 10.39.24 AM.png

_5Screen Shot 2017-09-04 at 10.39.50 AM.png

_6Screen Shot 2017-09-04 at 10.40.05 AM.png

_7Screen Shot 2017-09-04 at 10.40.48 AM.png

_8Screen Shot 2017-09-04 at 10.40.58 AM.png

_9Screen Shot 2017-09-04 at 10.41.26 AM.png

TLX “P-AWS”

Landing Pages
When it comes to model landing pages, consistency is key. I designed model landing pages for the Acura MDX, RDX and ILX that easily lived together from a design standpoint. I also oversaw backend development for the MDX.

Screen Shot 2017-09-04 at 11.00.33 AM.png

Screen Shot 2017-09-04 at 11.01.13 AM.png

Screen Shot 2017-09-04 at 11.07.42 AM.png

Screen Shot 2017-09-04 at 11.02.03 AM.png

Screen Shot 2017-09-04 at 11.01.48 AM.png

Screen Shot 2017-09-04 at 11.03.08 AM.png

and More
I updated the desktop and mobile Future Vehicles landing page, created interstitials and conducted routine maintenance across the overall website.