About

I’m a veteran Associate Creative Director/Art Director who blends storytelling and creative vision with strategic insight to inform, entertain and build brand awareness for my clients. With an eye and ear for detail, I've created and upheld consistent voice, tone and design standards across integrated campaigns that have gotten results in both the product and retail marketing spaces. I’ve worked on a wide variety of categories from cars to streaming television, luxury to lifestyle, fast food to dog food, with a collaborative and team-oriented approach. I can't wait to unbundle the next brief and solve the puzzle.

Currently, I’m on staff at Innocean USA guiding and crafting Hyundai integrated campaigns. I led Hyundai’s first collaboration with Amazon Prime for Thursday Night Football, starring legendary NFL Safeties Troy Polamalu and Brian Dawkins. I created Hyundai’s NFL sponsorship campaign for NBC’s Sunday Night Football, featuring Hall of Fame wide receiver Terrell Owens with a trio of social influencers. I also managed Hyundai’s In-Market social & digital. Year over year, the In-Market VS campaign generated an 80% increase in total conversion rates, with a 274% increase in high value actions, driven by an increase in paid media impressions which resulted in very happy clients. Day to day I create work myself, manage multiple teams and supervise numerous live action and CG broadcast/video productions, some of which requiring complex visual effects. To give back I gave Innocean University: Creative 101 presentations to staffers and mentored interns and visiting students from college advertising programs such as BYU Ad Lab and Laguna College of Art and Design.

Before Innocean, I was on staff at Saatchi & Saatchi building the Toyota brand. I launched the best-selling car on Earth, the Toyota Corolla, introduced one of Toyota’s first non-automotive products, the Human Service Robot, and contributed to one of the most effective retail campaigns in history, Toyota National Sales Events featuring Jan in the dealership.

And before Saatchi, I freelanced for over a decade which made me an expert at jumping in and quickly getting up to speed. I asked the right questions, stayed open-minded, adapted and was always enthusiastic about learning something new. For example, I learned how to get a user-generated content campaign produced before there were companies that actually did that for you.

Outside of work my focus is on my family and their success. Much of my spare time centers around volleyball and getting our two teenagers to this practice or that tournament. But the best part of all is cheering them on, not just in volleyball, but in life.