Hyundai Un-Safeties

We tapped legendary former NFL safeties, Troy Polamalu from the Pittsburgh Steelers and Brian Dawkins from the Philadelphia Eagles, showcasing them as ‘safeties being unsafe’ to tout Hyundai’s game-changing safety features. With classic NFL-films style music and voiceover, this light-hearted campaign kicked off Hyundai’s first collaboration with Amazon Prime for Thursday Night Football.
Creative team: Tony Kalathara / Martins Zelcs

Streamed during Thursday Night Football on Amazon Prime
Also viewed on YouTube with comical Outros.

Behind-The-Scenes Videos
TikTok and Instagram Reels

Social Media Posts
TikTok, Facebook, Instagram, X